AMERICAN YOUTH SOCCER ORGANIZATION

Overview:

AYSO leadership commissioned an exploratory National Office presentation deck to help define a future visual direction for the organization. The goal was to establish a more modern, athletic, and emotionally engaging approach that could scale across national and administrative communications.

Challenge:

I researched current sports campaign trends, studying how professional leagues and athletic brands balance bold imagery with striking photography. The deck was built around minimalist layouts, allowing photos and typography to lead, for elevated yet practical communication.

My Role:

– Brand Exploration
– Visual Direction
– Presentation Deck Design
– Template System Design