CHOICE ART GROUP

Overview:

A licensed fine art gallery specializing in pop culture originals, animation cels, and limited edition prints commissioned a proposal to modernize its aging website. The existing website lacked the polish, clarity, and credibility expected for high-profile intellectual properties and authenticated artwork. 

Challenge:

The gallery’s inventory spanned multiple major entertainment properties and eras, attracting serious collectors as well as dedicated pop culture fans. The proposal focused on organizing and elevating the gallery’s online experience to better reflect both the culture of its clients and the value of the art.

My Role:

– UX/UI Audit
– Website Strategy
– Information Architecture
– E-commerce Planning
– Visual Direction and Layout
– Conversion Strategy