AYSO NATIONAL ANNUAL GENERAL MEETING – DENVER, 2024

Overview:

The AYSO National Annual General Meeting (NAGM) is held yearly in various locations, where AYSO leaders set the direction for the entire organization, including elections for the National Board of Directors. AYSO NAGM 2024 was held at the Gaylord Rockies Resort & Convention Center, a vast, self-contained complex.

Challenge:

I created a strong visual presence within an expansive space that could easily overwhelm identity. I developed bold, unified branding, ensuring the event identity remained visible, intuitive, and consistent. The result was a confident, polished event environment within a massive venue.

My Role:

– Logo Design
– Event Branding
– Environmental Design
– Wayfinding
– Digital + Social
– Print Collateral
– Shwag