AYSO NATIONAL ANNUAL GENERAL MEETING – KANSAS CITY, 2025

Overview:

The AYSO National Annual General Meeting (NAGM) is held yearly in various locations, where AYSO leaders set the direction for the entire organization, including elections for the National Board of Directors. AYSO NAGM 2025 was held at the historic Kansas City Marriott. The venue features art deco architecture and fixtures, dark wood trim, and very busy carpets.

Challenge:

I focused on creating bold, striking signage and materials that paid homage to Kansas City’s art deco heritage, allowing the event collateral to feel harmonious with the historic venue while presenting a unified, elegant event identity.

My Role:

– Logo Design
– Event Branding
– Environmental Design
– Wayfinding
– Digital + Social
– Print Collateral
– Shwag